Case Study: The Retail Trust

Arreoblue, a leading advocate for Responsible AI in the retail sector, is delighted to announce its collaboration with the retail industry charity the Retail Trust.

The Retail Trust works with more than 200 retailers to protect the mental health of their staff and the charity will now partner with Arreoblue to ensure its use of AI to create deeper wellbeing insights and support more retail workers maintain maintains safe and ethical standards.

Rob McKendrick, Field Chief Data Officer at Arreoblue, expressed his excitement for the project: “We are honoured to support the Retail Trust in its Responsible AI journey. Our aim is to help document and implement ethical AI practices that will not only benefit the charity’s current work but also inspire other retailers to embrace responsible AI solutions. By demonstrating the tangible benefits of AI in improving employee well-being, Arreoblue and the Retail Trust hope to inspire other retailers to prioritise ethical AI.”

Arreoblue provides pro bono consultancy services to guide purpose-led organisations such as the Retail Trust in its AI journey, focusing on safe data practices and ethical transparency. This collaboration will benchmark retail brands adopting AI while maintaining a commitment to ESG (Environmental, Social, and Governance) standards.

The Retail Trust also launched a generative AI powered hapiness dashboard earlier this year to help retailers better identify and respond to staff wellbeing trends. The dashboard has achieved one of the best environmental impact performance ratings, with a Software Carbon Intensity score in the top 20% of all products assessed in the not-for-profit sector, according to GoCodeGreen’s measurement platform.

Chris Brook-Carter, chief executive of the Retail Trust, said: “We’re grateful for the support of Arreoblue to ensure that the Retail Trust’s technology to protect the wellbeing of the retail workforce is being used ethically and responsibly, alongside the work we’ve done to make sure that we’re also providing a carbon efficient AI solution.”