Rob Mckendrick

demand forecasting versus sales forecasting

Demystifying Demand Forecasting in the Modern Data + AI Platform

In the current era of advanced Data Lakes and AI, businesses have unprecedented access to vast amounts of sales and product data. However, the process of predicting demand is more intricate than it appears. A common misconception is equating Demand Forecasting with Sales Forecasting. In this article, we will explore the complexities of Demand Forecasting […]

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Navigating the Chief Data Officer Role: Insights from a Data Leaders Coffee Talk

On the last Friday of January, I had the privilege of participating in a thought-provoking webinar featuring data leaders – Dael Williamson, Robin Sutara, and Joëlle van der Bijl. The discussion revolved around the challenges of Chief Data Officers (CDOs), the evolving nature of their roles in the AI age, and the crucial decisions organisations

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